What is Keyword Marketing?
Keyword Marketing means to
acquire targeted customers by using related keywords on search engines
such as Google.
Some facts:
1: Keyword Bidding Or SEO?
Keyword Marketing usually requires keyword bidding or search engine optimization (SEO).
2: The Advantages
The advantage of keyword bidding is that you are able to reach the right customers at the right time.
3: Relevancy Is King
One of the undeniable facts in keyword marketing and yet widely neglected would be relevancy.
4: Know your competitors
In order to be successful with your keyword marketing strategies, you must be able to analyze your competitors.
5: Keyword Density
One of the best ways to do well in keyword marketing is to implement SEO to your website. Keyword density is probably the easiest method to help you rank higher in search engine.
6: Keyword Marketing Tool
As profitable as keyword marketing is, it is also very complicated and it required a lot of work.
Some facts:
1: Keyword Bidding Or SEO?
Keyword Marketing usually requires keyword bidding or search engine optimization (SEO).
2: The Advantages
The advantage of keyword bidding is that you are able to reach the right customers at the right time.
3: Relevancy Is King
One of the undeniable facts in keyword marketing and yet widely neglected would be relevancy.
4: Know your competitors
In order to be successful with your keyword marketing strategies, you must be able to analyze your competitors.
5: Keyword Density
One of the best ways to do well in keyword marketing is to implement SEO to your website. Keyword density is probably the easiest method to help you rank higher in search engine.
6: Keyword Marketing Tool
As profitable as keyword marketing is, it is also very complicated and it required a lot of work.
_Develop Email Fundraising
_
by Randall Mains
The primary goal of your email fundraising is to raise gifts or sell products, not deliver ministry (that’s what your e-newsletter does). E-fundraising is an entire course in itself that fundraising professionals like Pathmaker Marketing teach, but when done effectively, it can become an monthly income-producing channel for your ministry that might even rival your direct mail and telephone fundraising efforts.
But you’re not ready to do e-appeals until you’ve properly introduced your newfound friends to your ministry. Once they know who you are and what you stand for, then you can begin implementing fundraising for nonprofits and begin requesting their support for your worthy causes.
In general, the basic components of any email solicitation include your Subject Line, your message in HTML and/or text, and your Landing Page.
The primary goal of your Subject Line is to get your emails opened. The primary goal of your email is to get click-through traffic to your Landing Page. And the primary goal of your Landing Page is to get conversions on your offer (i.e., gifts or sales, leads, list signups, etc). Each component has a specific goal, but they must all work together harmoniously to produce effective results.
There are different schools of thought on basic email fundraising strategies like: short email to long landing page, or long email to short landing page, but to determine what works best with your constituents, you just need to test, test and continue testing.
In addition, there’s the landing page process of effective internet marketing, which brings to mind to importance of your understanding of landing page conversion protocol. This subject is a big one and we’re only touching its surface today, but to show you how advanced you can become in this arena, here’s a patented formula I use to improve landing page conversion:
Landing Page Conversion = 4m+3v+2(i-f)-2a
m= the user’s motivation; v= clarity of the value proposition; i=incentive to take action; f=friction elements of the process; a=anxiety about entering information. Proper use of this formula from the Marketing Experiments Corp. can significantly improve your landing page conversions.
The formula basically says that the greatest weight in the conversion process is given to the motivation of the donor to support your cause, followed by the strength of your value proposition, followed by your incentive less the friction of your checkout process, less the anxiety that the donor feels about doing business with you online. Three factors can improve your conversion rates, while two factors can decrease them.
For more assistance with your email fundraising, contact Pathmaker Marketing 623-322-3334.
by Randall Mains
The primary goal of your email fundraising is to raise gifts or sell products, not deliver ministry (that’s what your e-newsletter does). E-fundraising is an entire course in itself that fundraising professionals like Pathmaker Marketing teach, but when done effectively, it can become an monthly income-producing channel for your ministry that might even rival your direct mail and telephone fundraising efforts.
But you’re not ready to do e-appeals until you’ve properly introduced your newfound friends to your ministry. Once they know who you are and what you stand for, then you can begin implementing fundraising for nonprofits and begin requesting their support for your worthy causes.
In general, the basic components of any email solicitation include your Subject Line, your message in HTML and/or text, and your Landing Page.
The primary goal of your Subject Line is to get your emails opened. The primary goal of your email is to get click-through traffic to your Landing Page. And the primary goal of your Landing Page is to get conversions on your offer (i.e., gifts or sales, leads, list signups, etc). Each component has a specific goal, but they must all work together harmoniously to produce effective results.
There are different schools of thought on basic email fundraising strategies like: short email to long landing page, or long email to short landing page, but to determine what works best with your constituents, you just need to test, test and continue testing.
In addition, there’s the landing page process of effective internet marketing, which brings to mind to importance of your understanding of landing page conversion protocol. This subject is a big one and we’re only touching its surface today, but to show you how advanced you can become in this arena, here’s a patented formula I use to improve landing page conversion:
Landing Page Conversion = 4m+3v+2(i-f)-2a
m= the user’s motivation; v= clarity of the value proposition; i=incentive to take action; f=friction elements of the process; a=anxiety about entering information. Proper use of this formula from the Marketing Experiments Corp. can significantly improve your landing page conversions.
The formula basically says that the greatest weight in the conversion process is given to the motivation of the donor to support your cause, followed by the strength of your value proposition, followed by your incentive less the friction of your checkout process, less the anxiety that the donor feels about doing business with you online. Three factors can improve your conversion rates, while two factors can decrease them.
For more assistance with your email fundraising, contact Pathmaker Marketing 623-322-3334.
_Tap International Markets
_
As we enter into the second decade of the 21st Century it is more and more apparent that we are living in an ever-shrinking world! The people at Pathmaker Marketing are not only aware of this, but, rather, they stand ready to help you and your company compete in an ever expanding arena where English is not the only language spoken. As a result, Pathmaker Marketing is always looking forward to helping you accept the challenge of Internationalization!!
At one point in time, Internationalization meant that a company would be reaching out and expanding into other nations around the world. Today, however, the nations have come to us. The number of ethnicities that surround us is remarkable and, as astute business people, we need to do all that we possibly can to tap into these most viable markets.
How, exactly, can Pathmaker Marketing help you do this? First, they can assist you in doing a survey regarding the number of possible ethnic markets that you are currently missing out on! Once accomplished, the next step will be to help you consider to be the major aspects of Internet and Social Network Marketing!
The key to this program will, of course, be the utilization to put virtually all of these Marketing Programs into a myriad of languages. To show the extent of what can be accomplished, please take time to visit one of Pathmaker Marketing’s most recently completed projects, a 3D Virtual Tour of the Tenboom Museum in Haarlem, Holland at www.tenboom.com. Due to the extensive worldwide interest in this particular topic, the client’s goal was to have it presented in twenty different languages.
Think of how wonderful it would be if prospective clients could go to your Website and click on a tab that would allow them to read it in their native tongue - - Español, Deutsch, Francais or whatever! Rather than struggling trying to decide what, exactly, you have to offer that they may need, you can imagine their thrill in being able to do their research so much more readily and easily.
In regard to Keyword Research, you will be opening up a whole new world of obtaining Winnable Keywords for Page Ranking with Google, Yahoo, Bing and other Search Engines This, in itself, might open the doors to actually doing business overseas, to say nothing of serving the prospective clients in your own community!
Building on the concept of Keywords and Winnable Terms, imagine how beneficial it would be to have your Blog Posts be in more than one language! As your knowledge is shared in multiple languages, your stature as an expert will build exponentially and there is no telling what heights that can lead you and your company to!
As you increase the number of languages you are offering your services and products in, you increase the number of Websites and Directories that you can be Linked to. Whether you strive for Unilateral or Reciprocal Links, additional links will give you additional opportunities.
As Social Networking continues to be the rave, imagine how many more “friends” you can have, and how many more people you could “tweet” if your postings and twitters were multi-lingual. A wonderfully simple way to expand your number of contacts, with the help of Pathmaker Marketing your Networking efforts can become even more profitable!
One of the areas we have been particularly successful in is assisting clients with instituting and conducting Contests and Sweepstakes. By conducting your contests in more than one language, you have positive testimonials that are not limited to only those individuals who can speak and read English.
Finally, imagine the positive affects of being able to produce a monthly E-Newsletter that could be distributed in multiple languages! Again, whether you want to Market around the world or just in your own community, the ability to do so in more than one language can be a tremendous boon to your business!
To learn how, exactly, you and your Company can benefit from an Internationalization Program you need to contact Pathmaker Marketing to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!
As we enter into the second decade of the 21st Century it is more and more apparent that we are living in an ever-shrinking world! The people at Pathmaker Marketing are not only aware of this, but, rather, they stand ready to help you and your company compete in an ever expanding arena where English is not the only language spoken. As a result, Pathmaker Marketing is always looking forward to helping you accept the challenge of Internationalization!!
At one point in time, Internationalization meant that a company would be reaching out and expanding into other nations around the world. Today, however, the nations have come to us. The number of ethnicities that surround us is remarkable and, as astute business people, we need to do all that we possibly can to tap into these most viable markets.
How, exactly, can Pathmaker Marketing help you do this? First, they can assist you in doing a survey regarding the number of possible ethnic markets that you are currently missing out on! Once accomplished, the next step will be to help you consider to be the major aspects of Internet and Social Network Marketing!
The key to this program will, of course, be the utilization to put virtually all of these Marketing Programs into a myriad of languages. To show the extent of what can be accomplished, please take time to visit one of Pathmaker Marketing’s most recently completed projects, a 3D Virtual Tour of the Tenboom Museum in Haarlem, Holland at www.tenboom.com. Due to the extensive worldwide interest in this particular topic, the client’s goal was to have it presented in twenty different languages.
Think of how wonderful it would be if prospective clients could go to your Website and click on a tab that would allow them to read it in their native tongue - - Español, Deutsch, Francais or whatever! Rather than struggling trying to decide what, exactly, you have to offer that they may need, you can imagine their thrill in being able to do their research so much more readily and easily.
In regard to Keyword Research, you will be opening up a whole new world of obtaining Winnable Keywords for Page Ranking with Google, Yahoo, Bing and other Search Engines This, in itself, might open the doors to actually doing business overseas, to say nothing of serving the prospective clients in your own community!
Building on the concept of Keywords and Winnable Terms, imagine how beneficial it would be to have your Blog Posts be in more than one language! As your knowledge is shared in multiple languages, your stature as an expert will build exponentially and there is no telling what heights that can lead you and your company to!
As you increase the number of languages you are offering your services and products in, you increase the number of Websites and Directories that you can be Linked to. Whether you strive for Unilateral or Reciprocal Links, additional links will give you additional opportunities.
As Social Networking continues to be the rave, imagine how many more “friends” you can have, and how many more people you could “tweet” if your postings and twitters were multi-lingual. A wonderfully simple way to expand your number of contacts, with the help of Pathmaker Marketing your Networking efforts can become even more profitable!
One of the areas we have been particularly successful in is assisting clients with instituting and conducting Contests and Sweepstakes. By conducting your contests in more than one language, you have positive testimonials that are not limited to only those individuals who can speak and read English.
Finally, imagine the positive affects of being able to produce a monthly E-Newsletter that could be distributed in multiple languages! Again, whether you want to Market around the world or just in your own community, the ability to do so in more than one language can be a tremendous boon to your business!
To learn how, exactly, you and your Company can benefit from an Internationalization Program you need to contact Pathmaker Marketing to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!
Is Your Website Effective?
So you’ve got a website for your business. How is that working out for you? Are people finding you on the internet? Are you gaining customers from your website? Or is it like one of those tools you have lying on the workbench in the garage – It’s there, but nobody is using it.
More than likely you have a beautiful, colorful and well-designed web page. If it’s like most websites, it has a counter to show how many hits your site has been getting. A 100 on that counter is like saying, “We’ve gone a hundred miles,” but it doesn’t tell you which direction you are going or how much farther you need to go. And it doesn’t tell you how many of those hits, if any, have become new customers.
Let’s illustrate it another way. Say you’re going to have a garage sale. You’re probably going to place a classified ad and put up some posters. Simply putting an ad in a newspaper doesn’t mean that it’s going to get read. You make sure that your ad is listed under “Garage Sales” because that is where people who are “garage sailing” will look. You might even specify a bold border around your ad to make it stand out in the crowd. Then there are the posters. Where are you going to post them? You are going to pick out highly-visible, strategic locations where they will catch people’s attention. Now imagine that your garage sale is your website. You not only set up your garage sale site, but common sense told you to utilize at least two powerful, but simple ways to DIRECT PEOPLE TO YOUR SITE.
Read more about: Is Your Website Effective?
More than likely you have a beautiful, colorful and well-designed web page. If it’s like most websites, it has a counter to show how many hits your site has been getting. A 100 on that counter is like saying, “We’ve gone a hundred miles,” but it doesn’t tell you which direction you are going or how much farther you need to go. And it doesn’t tell you how many of those hits, if any, have become new customers.
Let’s illustrate it another way. Say you’re going to have a garage sale. You’re probably going to place a classified ad and put up some posters. Simply putting an ad in a newspaper doesn’t mean that it’s going to get read. You make sure that your ad is listed under “Garage Sales” because that is where people who are “garage sailing” will look. You might even specify a bold border around your ad to make it stand out in the crowd. Then there are the posters. Where are you going to post them? You are going to pick out highly-visible, strategic locations where they will catch people’s attention. Now imagine that your garage sale is your website. You not only set up your garage sale site, but common sense told you to utilize at least two powerful, but simple ways to DIRECT PEOPLE TO YOUR SITE.
Read more about: Is Your Website Effective?
It probably is pretty safe to assume that E-Mail Fundraising is not a flash in the pan, but, rather, will be a major weapon in the arsenal of every email marketing firm in the nation for ad infinitum. Scattered across the world wide web is tidbits of information and suggestions posted by various e-mail marketing experts meant to help give a better understanding of email marketing. While each and everyone may be valuable, it could be painstakingly difficult to fetter them out and paint a picture with a broad enough scope to actually let you know how to attain success in this realm. That’s why, as successful email marketing professional, I thought it would be prudent to take time to share a plethora of suggestions that have helped Pathmaker Marketing, LLC in their quest of becoming a successful professional e-mail marketing firm in the realm of e-fundraising. So, below is a comprehensive “what to do” guide for enjoying E-mail Fundraising success.
1. TEST - TEST - TEST - Constantly. In email fundraising there are some variables that you can control and some that you can’t. What you can control is when you send and how you design your emails and how you design your Landing Pages. What you can’t control is what’s happening in the news and how people feel about the economy. As a result, you want to make sure that you are using your very best efforts in the areas you do control in your quest for funds.
One thing you will want to do is run “split tests” - double, triple, or quadruple splits. You should run these on your creatives, as different versions can have different texts and/or graphics. You test to see what is working this month or week, and by testing you mitigate against ineffective efforts. Multiple versions of your email will enhance your chance for success, and serves as a bit of insurance.
WHEN YOU SPLIT TEST BE SURE YOU CAN TRACK RESULTS SEPERATELY. You must be able to tell how much money each email raised separately.
Read more about : BEST ADVICE I CAN GIVE YOU FOR E-MAIL FUNDRAISING
1. TEST - TEST - TEST - Constantly. In email fundraising there are some variables that you can control and some that you can’t. What you can control is when you send and how you design your emails and how you design your Landing Pages. What you can’t control is what’s happening in the news and how people feel about the economy. As a result, you want to make sure that you are using your very best efforts in the areas you do control in your quest for funds.
One thing you will want to do is run “split tests” - double, triple, or quadruple splits. You should run these on your creatives, as different versions can have different texts and/or graphics. You test to see what is working this month or week, and by testing you mitigate against ineffective efforts. Multiple versions of your email will enhance your chance for success, and serves as a bit of insurance.
WHEN YOU SPLIT TEST BE SURE YOU CAN TRACK RESULTS SEPERATELY. You must be able to tell how much money each email raised separately.
Read more about : BEST ADVICE I CAN GIVE YOU FOR E-MAIL FUNDRAISING
5 Proven Search Engine Marketing Ways to Bring Qualified Traffic
Gone are the days when all you need to do to run an online business is to build a website, send it to the major Search Engines and wait for visitors to come. Today, you need to proactively drive highly qualified traffic to it and convert visitors into clients.
Search Engine Marketing is not just presenting flashy website, people are no longer buying that. What you need today is to find a hungry niche and sell them your product or services. The question then is how to drive a great deal of hungry visitors into your website. Here is a five-tiered approach to accomplish that:
1. Search Engine Optimization - It is a fact in online marketing that people will mostly see your website through the Search Engines. It is therefore imperative that the major ones at least (Google, Yahoo and Bing), will find it so that they can feed it to those who are searching. This means that your website should be Search Engine Optimized so their robots can crawl and index your pages. This will greatly influence your ranking in the search results.
Read more about: 5 Proven Search Engine Marketing Ways to Bring Qualified Traffic
Search Engine Marketing is not just presenting flashy website, people are no longer buying that. What you need today is to find a hungry niche and sell them your product or services. The question then is how to drive a great deal of hungry visitors into your website. Here is a five-tiered approach to accomplish that:
1. Search Engine Optimization - It is a fact in online marketing that people will mostly see your website through the Search Engines. It is therefore imperative that the major ones at least (Google, Yahoo and Bing), will find it so that they can feed it to those who are searching. This means that your website should be Search Engine Optimized so their robots can crawl and index your pages. This will greatly influence your ranking in the search results.
Read more about: 5 Proven Search Engine Marketing Ways to Bring Qualified Traffic
Simple Ways to Grow Your Facebook Page from Zero to 5,000
Facebook is far more than the name “social media” implies. It has become one of the most effective marketing venues the world has even seen. So why is it that, although you’ve created a Facebook page for their business, it just sits there? Why don’t people notice it? With countless people with Facebook accounts, why do you have only two fans after an entire year of exposure? Well, it might depend on your concept of exposure. And it might amaze you that there is nothing new under the sun.
Imagine, if you will, a town square a century or more ago. People are coming and going, walking around, visiting friends and neighbors. Scattered around the square are merchants with carts filled with various and sundry goods for sale. There’s even a ‘snake oil salesman’ touting his latest cure for the gout. Amidst all the product there is a stand where a politician is making promises he won’t keep if elected. And there’s the charity, Mothers Against Chewing Tobacco Husbands (MATCH), handing out samples so the public can taste the nasty stuff themselves.
Read more about Simple Ways to Grow Your Facebook Page from Zero to 5,000
Imagine, if you will, a town square a century or more ago. People are coming and going, walking around, visiting friends and neighbors. Scattered around the square are merchants with carts filled with various and sundry goods for sale. There’s even a ‘snake oil salesman’ touting his latest cure for the gout. Amidst all the product there is a stand where a politician is making promises he won’t keep if elected. And there’s the charity, Mothers Against Chewing Tobacco Husbands (MATCH), handing out samples so the public can taste the nasty stuff themselves.
Read more about Simple Ways to Grow Your Facebook Page from Zero to 5,000